What is Due Diligence?
Due diligence is the process of reviewing a particular investment opportunity before officially making the investment. This process involves a complete review of the investment offering, such as reviewing financials, business plans, management experience, market opportunities, and other similar data.
The purpose of due diligence is to ensure that the investor understands the investment opportunity before deciding to put money into the company.
This process is crucial for all investors to determine the suitability of their investments. Many times, investors depend on what investment professionals and salespeople tell them about their opportunity. This is problematic because there is an inherent conflict of interest here, since these individuals often collect commissions for selling such investments.
Thus, investors must undertake due diligence with their own resources. While some investors have the expertise to review such investments on their own, most investors are not fully equipped with such expertise.
No More Guesswork
Investor Lifeguard takes the guesswork out of the investing process. We provide customized due diligence services so that investors have peace of mind before stepping into the shark infested waters of investing.
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